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Luca Brambilla
pubblicato da
ACS (Milano)
The negotiation relationship, by its very nature, tends towards infiniteness because of the consequences it has on the context in which it develops. It is precisely for this reason that the negotiator is "the one who seeks peace, being included, despite prejudice, among the last remaining idealists". This is because he/she could not do his/her job without a firm belief in harmony. Starting from this approach, the book offers an original view of negotiation techniques thanks to a dialogue between Luca Brambilla, a leading expert in Strategic Communication, and Carlo Galimberti, Professor of Social Psychology of Communication at Cattolica University. Page after page, the author deals with conflict-resolution practices to reach beneficial agreements even in the most complex contexts.
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